The marketing director oversees all marketing operations in the company. You will develop successful marketing strategy and vision. You will be in charge of directing team marketing efforts toward success. To be an excellent director, you should be passionate and knowledgeable about your profession, and driven to improve. An expansive marketing knowledge is a necessity in this position. The director balances a creative mindset with a practical one. The ability to lead is a team is a must.

Marketing director responsibilities are:

  • By being attuned to the market, you can direct the team toward marketing success. Directing the market research efforts where they are necessary will help you to lead a winning team.

  • Collaborate and communicate with other departments and teams, with the goal of unifying the voice of customer service, distribution, and other aspects of the company to meet market demands.

  • Define marketing strategies that are supportive of the overall objectives of the company.

  • Develop a marketing plan and oversee day to day implementation and activities.

  • Design and coordinate PR campaigns and promotional materials across a variety of channels

  • Organize, plan, and oversee the execution of:

    • Public relations

    • Marketing efforts

    • Search engine optimization (SEO)

    • Promotional campaigns

    • Trade shows

Marketing director requirements are:

  • Proven experience as marketing director; some similar positions considered

  • Working understanding of data analysis methods and market research

  • Application of marketing techniques and strategies across a variety of channels, both digital and nondigital

  • Vision, creativity and drive